The Market Opportunity Navigator, created by Dr. Sharon Tal & Prof. Marc Gruber in their book Where To Play, is a tool that helps you map out your market opportunities and adopt a broad view of your options, so you can set your strategic focus smartly.
This thought process is extremely powerful for companies seeking to understand and leverage their landscape of opportunities. The ‘big picture’ that it provides is especially valuable for:
- Startups seeking their initial strategic path
- Companies in need for pivot
- Companies searching for new growth engines
- Companies wishing to leverage existing IP
Read more on the site about the Navigator and how to use it with your team.
|